{"id":39382,"date":"2020-11-12T15:36:10","date_gmt":"2020-11-12T07:36:10","guid":{"rendered":"https:\/\/web.zegal.com\/?p=39382"},"modified":"2024-04-19T13:54:15","modified_gmt":"2024-04-19T05:54:15","slug":"digital-marketing-transforming-real-estate-industry","status":"publish","type":"post","link":"https:\/\/web.zegal.com\/en-sg\/blog\/post\/digital-marketing-transforming-real-estate-industry\/","title":{"rendered":"How Digital Marketing Is Transforming the Real Estate Industry"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Digital marketing channels are a gold mine of qualified leads. They allow real estate realtors to highlight their industry authority, showcase results, and build stronger relationships. The National Association of Realtors <\/span><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2018-real-estate-in-a-digital-world-12-12-2018.pdf\"><span style=\"font-weight: 400;\">performed a research study<\/span><\/a><span style=\"font-weight: 400;\"> and found that 99% of Millennials start their home search online.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here is how digital marketing is transforming the real estate industry.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-augmented-reality-boosts-the-effectiveness-of-home-tours\"><span style=\"font-weight: 400;\">Augmented Reality Boosts the Effectiveness of Home Tours<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Brands have been using augmented reality in marketing campaigns for quite some time now. Essentially, it allows them to gamify user experiences and deliver individualized shopping processes. <\/span><a href=\"https:\/\/www.emarketer.com\/content\/us-virtual-and-augmented-reality-users-2020\"><span style=\"font-weight: 400;\">Research says<\/span><\/a><span style=\"font-weight: 400;\"> that 83.1 million American customers use AR at least once monthly in 2020. The uses of these technologies in real estate are multiple.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, during the Coronavirus pandemic. We already wrote about <\/span><a href=\"https:\/\/web.zegal.com\/blog\/post\/covid-19-impact-australian-property-market\/\"><span style=\"font-weight: 400;\">its impact on the Australian property market<\/span><\/a><span style=\"font-weight: 400;\">, from lower property prices to decreased interest rates. Social distancing measures prevent realtors from hosting traditional, in-person tours. To adapt, they have shifted to online tours. By using AR tools, real estate agents provide clients with a 360-degree view of the property without compromising their safety.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/rextheme.com\/create-virtual-tour-complete-guide\/\" class=\"ek-link\">Virtual tours <\/a>are a faster and more efficient way to find new homes for sale \u00a0and rent, according to <a href=\"https:\/\/sharedeasy.club\/\" class=\"ek-link\">SharedEasy<\/a>, which offers virtual tours for their co-living spaces in NYC. Instead of attending multiple Open House events in a row, homebuyers can use their devices to explore AR catalogs and identify relevant properties faster.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Finally, VR and AR help users visualize the projects that have not been finished yet. With the help of these tools, customers will be able to picture the end result. Realtors can even adapt the style, surroundings, and <a href=\"https:\/\/glassfactory.fi\/\" class=\"ek-link\">interior design<\/a> to appeal to a customer\u2019s taste.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-networks-strengthen-brand-authority\"><span style=\"font-weight: 400;\">Social Networks Strengthen Brand Authority<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">According to the study mentioned above, 77% of realtors actively use social networks, while 47% of them claim these channels drive the highest-quality results. Each social network delivers a spectrum of benefits for realtors:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-facebook\"><span style=\"font-weight: 400;\">Facebook<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"><span style=\"font-weight: 400;\">As the most popular social network<\/span><\/a><span style=\"font-weight: 400;\">, Facebook is all about boosting brand awareness and building trust. On Facebook, real estate professionals can build online communities, book appointments, communicate with existing and prospective customers, publish list-related updates, and curate customer reviews and ratings.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Additionally, Facebook Ads are also an invaluable aspect of your real estate marketing strategy. Their targeting features allow realtors to put the right ads in front of the right audiences.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The types of Facebook content that work for realtors:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Company milestones<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Blog content promotions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Listing updates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Home renovation tips<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Live Q&amp;A sessions<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-linkedin\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">LinkedIn is the largest online professional network. While it may not help realtors find potential buyers, it is still essential for personal branding. Namely, LinkedIn is an online resume for real-estate professionals. They can show off their careers and industry experience. Above all, they can share insightful and industry-specific content that will position them as a knowledgeable and credible source and build trust with both industry experts and potential customers.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Industry news<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Industry-specific content, such as real-estate whitepapers, case studies, reports<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Relevant and data-backed status updates<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Live Q&amp;A sessions<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-instagram\"><span style=\"font-weight: 400;\">Instagram<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In real estate, Instagram has gained immense popularity over the past few years. It allows businesses in this industry to engage audiences and inspire loyalty. For example, realtors can share high-quality photos of the properties they have just sold. That is aa chance to share their clients\u2019 stories \u2013 how they met, what a client\u2019s expectations were, and how they helped them.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also, Instagram is also perfect for leveraging social proof. For example, real estate businesses could publish <a href=\"https:\/\/usetrust.io\/blog\/video-testimonial-software\/\" class=\"ek-link\">clients\u2019 remote video testimonials<\/a>, along with their photos. That will humanize their brand and build trust with their target customers. Knowing that a company has already helped people with similar needs, potential customers will be more likely to hire them.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Finally, real estate agencies can use <a href=\"https:\/\/useviral.com\/buy-instagram-story-views\/\" class=\"ek-link\">Instagram Stories<\/a> to share daily property updates and trigger followers\u2019 fear of missing out.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-chatbots-deliver-personalization-and-immediacy\"><span style=\"font-weight: 400;\">Chatbots Deliver Personalization and Immediacy<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">AI chatbots have become an inseparable aspect of customer service. <\/span><a href=\"http:\/\/www.gartner.com\/smarterwithgartner\/gartner-predicts-a-virtual-world-of-exponential-change\/\"><span style=\"font-weight: 400;\">Gartner predicts<\/span><\/a><span style=\"font-weight: 400;\"> that 85% of customer support interactions will be performed by a bot by 2020. Moreover, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/717098\/worldwide-customer-chatbot-acceptance-by-industry\/\"><span style=\"font-weight: 400;\">64% of businesses<\/span><\/a><span style=\"font-weight: 400;\"> believe that chatbots will provide a more customized support experience for customers.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In real-estate, chatbots automate a wide range of manual processes. Instead of wasting time cold calling, door knocking, and printing pamphlets, real estate agents can use bots to boost exposure and generate valuable leads. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are a few most critical benefits of AI bots for real estate businesses:<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-providing-real-time-customer-support\"><span style=\"font-weight: 400;\">Providing real-time customer support<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When a lead on your website and asks a question, a chatbot will provide answers in seconds. Impatient buyers and sellers do not need to wait hours for human agents to respond to their service inquiries.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-being-available-24-7\"><span style=\"font-weight: 400;\">Being available 24\/7<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Real estate agents\u2019 busy schedules may prevent them from answering customer inquiries regularly. Chatbots are available for leads whenever they reach out, addressing service tickets even outside of a company\u2019s business hours.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-engaging-users-and-collecting-customer-data\"><span style=\"font-weight: 400;\">Engaging users and collecting customer data<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">From printed questionnaires to online website forms, the way real estate agents collect customer data has changed over time. Interestingly, with the rise of AI, realtors can now use chatbots to make this process more interactive. A bot communicates with a user in a natural and engaging way and, at the same time, captures their data.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-automating-the-follow-up-process\"><span style=\"font-weight: 400;\">Automating the follow-up process&nbsp;<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Following up on prospective clients is an essential aspect of any real estate professional\u2019s life. Instead of sending out follow-up emails manually, you can automate this process with a chatbot.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-scheduling-house-tours\"><span style=\"font-weight: 400;\">Scheduling house tours<\/span><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Users do not need to call your agency or send emails to schedule property viewing. They can speed this process up by reaching out to a chatbot and scheduling the tour within seconds. To up their game, real estate businesses can even host a virtual property tour directly from a chatbot.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-start-improving-your-real-estate-business-digital-presence\"><span style=\"font-weight: 400;\">Start Improving your Real Estate Business\u2019 Digital Presence<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The World Wide Web has become an inseparable aspect of our lives. And the real estate industry is no exception. As the number of customers looking for homes online is growing, realtors need to adapt. Essentially, only by having a solid digital marketing strategy in place will they be able to expand your reach, provide immediate feedback, and generate more qualified leads. Above all, they will gain your target audience\u2019s trust and deliver unique experiences.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Additionally, to grow your online presence, real estate businesses should also:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Optimize their websites for search engines by targeting high-ranking keywords, building quality backlinks, writing optimized meta titles, claiming a Google My Business listing, registering on online directories. A good example of a high keyword would be <a href=\"https:\/\/www.greatlakestinyhome.com\/locations\/minnesota\/\" class=\"ek-link\">tiny house Minnesota<\/a>.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Produce quality blog content, such as industry-related and fresh articles, infographics, case studies<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Work on brand consistency. They should ensure that the company\u2019s data, such as its name, address, location, and phone number, are the same across all <\/span><a href=\"https:\/\/web.zegal.com\/blog\/post\/online-marketing-tips-small-business\/\"><span style=\"font-weight: 400;\">online marketing<\/span><\/a><span style=\"font-weight: 400;\"> channels they use.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">How does your real estate company use digital marketing to cater to its clients?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/ts5mapnq9e48izo12znjei1n-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/09\/unnamed-3-160x160.jpg\" alt=\"digital marketing real estate\" class=\"wp-image-38566\" srcset=\"https:\/\/web.zegal.com\/wp-content\/uploads\/2020\/09\/unnamed-3-160x160.jpg 160w, https:\/\/web.zegal.com\/wp-content\/uploads\/2020\/09\/unnamed-3-320x320.jpg 320w, https:\/\/web.zegal.com\/wp-content\/uploads\/2020\/09\/unnamed-3-768x768.jpg 768w, https:\/\/web.zegal.com\/wp-content\/uploads\/2020\/09\/unnamed-3-640x640.jpg 640w, https:\/\/web.zegal.com\/wp-content\/uploads\/2020\/09\/unnamed-3.jpg 1024w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 160px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><b><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><em>E<\/em><\/b><b><em>ve Anderson<\/em><\/b><em>&nbsp;is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><b><i>This article does not constitute legal advice.<\/i><\/b><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><i>The opinions expressed in the column above represent the author\u2019s own.<\/i><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/register.web.zegal.com\/\"><b>Start managing your legal needs with Zegal today<\/b><\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-become-a-zegal-referral-partner\"><a href=\"https:\/\/web.zegal.com\/zegal-partners\/\">BECOME A ZEGAL REFERRAL PARTNER<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/web.zegal.com\/blog\/post\/social-media-marketing-tweaks-that-could-change-your-business\/\">READ MORE:Social Media Marketing Tweaks That Could Change Your Business<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/web.zegal.com\/blog\/post\/save-business-hour-day-automating-5-tasks\/\">FURTHER READING:Save Your Business An Hour a Day By Automating These 5 Tasks<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing channels are a gold mine of qualified leads. They allow real estate realtors to highlight their industry authority, showcase results, and build stronger relationships. The National Association of Realtors performed a research study and found that 99% of Millennials start their home search online.&nbsp; Here is how digital marketing is transforming the real [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":39383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":5,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[133],"tags":[10796,13483],"usecases":[],"businesstypes":[],"country":[],"class_list":["post-39382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-digital-marketing","tag-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.9) - 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